Growth leadership · MarTech · Agentic AI

Growth systems for an agent-native market.

I build the operating system around growth: strategy, media, measurement, automation, and teams that can execute at scale.

[email protected] ↗
01 / Selected proof

The work is measured in systems that keep producing.

AI in production

Enterprise agentic operating model

Led the build and client approval of an agentic AI fleet used daily in a regulated financial-services engagement, supporting coordination, reporting, follow-ups, and creative variation across an 80-person engagement.

+150%

Customer growth at Crediclub

Built the digital growth function and led a 14-person organization while scaling the customer base from 200,000 to nearly 500,000.

25%

Faster delivery

Used Marketo, Salesforce, Agile routines, and measurement discipline to improve brief-to-launch speed; the gain became part of the client SLA.

$15M

Growth P&L at PMI

Owned approximately $15M in annual Mexico growth P&L, then expanded regional responsibility across six markets with $8–12M in monthly media.

02 / Positioning

The advantage is connecting executive judgment to the systems that make execution compound.

Ricardo is a senior growth and marketing leader with 14+ years across fintech, marketplaces, enterprise platforms, consumer technology, and LATAM operating environments.

His work sits at the intersection of performance marketing, MarTech, data and attribution, lifecycle growth, team design, and applied AI. The common thread is not a channel. It is building a growth engine that people, data, and intelligent systems can run together.

  • Growth leadershipCustomer, revenue, eCommerce, and portfolio growth across Mexico and LATAM.
  • Performance and measurementPaid media, attribution, incrementality, experimentation, and executive decision systems.
  • AI-native operationsAgentic workflows, model routing, RAG, evaluators, automation, and governed enterprise adoption.
03 / Contact

Let’s build the next growth system.

For growth leadership, performance marketing, MarTech transformation, or AI-native operating-model conversations.

Write to [email protected] ↗